Publicis – Mojo New Zealand
Green Peace – “Breathe”
In this ad done for Green Peace created by Publicis, all you hear is a quiet breathing in and breathing out. Our world changes with each breath. The message at the end is simple. I think more could have been said, but at least they had your attention because of the lack of sound at the beginning.
Saatchi & Saatchi
Saatchi & Saatchi – LA
Surfrider Foundation – “catch of the day”
Saatchi & Saatchi put packages like this in a booth at farmer’s market to shock people with an environmental message in an unexpected place. They created these packages with materials collected from an actual beach cleanup campaign on Redondo Beach. Then the packages were photographed and turned into a print ad and they ran in publications including Fader, Fast Company, and Wired. Very nice to see local pro-bono work done for such a small organization from such a big company like S&S LA.
Saatchi & Saatchi – LA
Surfrider Foundation – “catch of the day”
Saatchi & Saatchi put packages like this in a booth at farmer’s market to shock people with an environmental message in an unexpected place. They created these packages with materials collected from an actual beach cleanup campaign on Redondo Beach. Then the packages were photographed and turned into a print ad and they ran in publications including Fader, Fast Company, and Wired. Very nice to see local pro-bono work done for such a small organization from such a big company like S&S LA.
Leo Burnett
Leo Burnett – France
Tampax – Shark bait
This is a really great ad for such a mundane product. Feminine hygiene products are surprisingly very heavily advertised. Most are pretty clear about what they’re used for and why you should by them, most of the time by verbal explanations. This print ad done by Leo Burnett gets multiple messages across with just one photo. Literally all that’s here is a photo and brand. Very clever and again, challenging.
Leo Burnett – France
Tampax – Shark bait
This is a really great ad for such a mundane product. Feminine hygiene products are surprisingly very heavily advertised. Most are pretty clear about what they’re used for and why you should by them, most of the time by verbal explanations. This print ad done by Leo Burnett gets multiple messages across with just one photo. Literally all that’s here is a photo and brand. Very clever and again, challenging.
Fallon
Fallon – Minneapolis
Equinox – “Happily ever after”
Equinox is known for being a sexy, trendy, edgy, hip, and young fitness club. These ads reinforce and attract. Whether you have a good body or you want to, these ads will probably grab your attention and point you towards the nearest equinox. It’s no secret that sex sells, so if you happen to own a business that actually deals with the business of looking sexy, I guess you should capitalize on it, right? And then there’s social responsibility…
Fallon – Minneapolis
Equinox – “Happily ever after”
Equinox is known for being a sexy, trendy, edgy, hip, and young fitness club. These ads reinforce and attract. Whether you have a good body or you want to, these ads will probably grab your attention and point you towards the nearest equinox. It’s no secret that sex sells, so if you happen to own a business that actually deals with the business of looking sexy, I guess you should capitalize on it, right? And then there’s social responsibility…
Kaplan Thaler Group
Kaplan Thaler Group
Dawn – “Dawn Saves Wildlife”
The photography is stunning and crisp, and the coupon look is cool too. Everyone uses dish washing detergent, and most everyone likes to help out the environment. But let’s cut to the chase. The first thing I noticed after seeing the commercials and the print ads is that Dawn is limiting the donation to $500,000. Why? I’m glad they’re at least up front about it, but I’m not sure I understand their reasoning behind it, even from a business point of view. Are they just greedy? Would they begin to loose money if they gave more than $500,000? I can’t see how.
Kaplan Thaler Group
Dawn – “Dawn Saves Wildlife”
The photography is stunning and crisp, and the coupon look is cool too. Everyone uses dish washing detergent, and most everyone likes to help out the environment. But let’s cut to the chase. The first thing I noticed after seeing the commercials and the print ads is that Dawn is limiting the donation to $500,000. Why? I’m glad they’re at least up front about it, but I’m not sure I understand their reasoning behind it, even from a business point of view. Are they just greedy? Would they begin to loose money if they gave more than $500,000? I can’t see how.
