More than just product placement

Sunny Anderson isn't the first to do this type of advertisement and
the Food Channel isn't the first network to set something up like this
either. Sunny Anderson is shown cooking something and then will
conveniently use Viva paper towels and then say something about them.
Shouldn't there at least be an ADVERTISEMENT disclaimer at the bottom
like on the Halo ad? Will people be fooled by this l the way until the
end? Paula Deen and Bobby Flay have ads like this too but I think
Sunny's is the most deceiving.

Food Network Spoof Commercial

This Ad is hilarious!! It's been running for about a year or so but I
still laugh everytime I see it. I think it reminds me of my something
my mom or sister would do on accident at a party.

Gecko ichats with the Frog

Has anyone seen the new Geico commercial where the Gecko is video
chatting with the frog from Disney's new movie The Princess and the
Frog? It is really strange and caught me off guard the first time I
saw it. Were they just trying to save money by splitting costs or is
there something else going on here?

Whole Foods parking wars

So I was at Whole Foods a few days ago and I was looking for a parking
spot. Right when I thought I had found a perfect one near the front, I
pulled in and read a sign that said "For hybrid or Eco Friendly
vehicles only". I laughed and then switched spots because my massive
suv certainly isn't Eco friendly. But this reminded me of the Liberty
Mutual ad from Hill Holiday about replacing a totalled new car with a
new car. In bot cases I feel like you piss off more people than you
please. Thoughts?

Target ruining Santa?

The first time I saw the new Ads for Taret this season I was really
confused. Is it socially responsible for them to be talking about
Santa they way that they do? If they spoil Santa there are going to be
some very unhappy parents with some clever kids crying their eyes out.
Is it obvious what they're saying about him or or is just me?

Avatar - Changing Hollywood and Advertisements?

Avatar comes out on December 18th and will change the way actors
perform in movies forever. It's going to be awesome and I can't wait
to see it. After watching how they made it though, it made me wonder
how long it will fake to see this live performance capture being used
for commercials too. Once the technology catches up price wise to
where Cameron brought it, it should be more cost effective than
shooting a regular commercial. What can we expect from commercials in
the future? Maybe after I see what they have done in the movie it will
be easier to see the possibilities for advertisements

OTHER AGENCIES

TAXI




TAXI – Calgary, Canada
Park n Stor

Here’s a pretty decent ad from Taxi. Basically looks like a basement with everything painted white, with cardboard lettering that says “We’re your basement’s basement”. It’s a quick easy statement and makes sense. It seems like its halfway there to fully personifying the basement so I just feel like it’s missing something.

DROGA 5



Droga 5 – USA
Puma – “Lite Surfer”

I looked at this ad for about 5 minutes and couldn’t figure out what was going on in it. For those of you who can’t either, I believe he is naked and just has light being projected on to him in the form of clothes and a surrounding room. It took me a second, but it was worth it, I like the challenge when it pays off with seeing a creative idea make you think.

Ground Zero


Ground Zero – USA
Becks Beer – “Life is what you choose”

Nothing out of the ordinary here. Basically we’ve got the angel on one shoulder and the devil on the other. What is funny however is that they are advertising beer which makes the decision between the two shoulders a little harder. I’m not really sure I get all the negative space either. I think I would have done a real underpass and then next to your friend’s foot who is already doing graffiti maybe a cell phone and a can of spray paint. Or maybe just two cans of spray paint but just different colors!

22Squared



22squared – USA
Buffalo Wild Wings – “Margarita Mayhem. Five Flavors. Frozen or on-the-rocks. Be warned, they bite.”

Great print ad from 22squared. I like how it’s not just the pretty frosted glass and the salt and lime wedge. They gave the drink some personality and it looks funny too. It makes me wonder if the limes in my margaritas have ever floated down and made an alien face without me knowing it. Pretty creative for just a margarita, and I like the copy a lot too.


Modernista

Modernista – USA
World AIDS Day (Red) – Holiday Campaign

The (Red) campaign has been a multi-year success and doesn’t seem to be slowing down in the slightest. I’ve seen some great products come out of it and a lot of cool store displays in places like Starbucks and the Gap. I think this commercial is effective because it uses just the color red and a few times we see the familiar parentheses signs. Sometimes you don’t need photos or anything, you just need a color and a symbol.

David & Goliath


David & Goliath
Mammoth Mountain – “Birds of Mammoth” – play big
While I’m not a big advocator of doing things in a nostalgic design just for the heck of it, I do like how they reinvented an old bird watching book and used it to advertise skiers of Mammoth mountain. The difficulty and colors of the drawings is identical to the nature and bird books they are imitating. It’s also a good ad to spend some time with and actually read a little about each person.

Wongdoody


Wongdoody – LA
CW Gossip Girl – “Very Bad for you”

I had no idea these ads came from wongdoody! I applaud them for getting the CW’s approval on them. I’m not sure if I were an exec at the CW if I would have been so brave. I remember the ads got a lot of attention from the media. But I think it was exactly what the CW was looking for. They know the show pushes the limits and they want everyone to else to know it too. Just with the airtime associated with these ads alone it could be deemed a very successful campaign.

Social Responsibility and Lack of in Advertising

BBDO New York - Sony Cyber shot - Your dad is not a horse's behind



Whoa there DAD!! Ok before I get all serious, this commercial IS
really funny. BUT it's not socially responsible whatsoever and caused
quite an uproar because of it. Just because some dads may be like this
does not mean you need to perpetuate it and tip toe over the line into
molding society. It's a shame there's just no other way to sell a
camera than to talk badly about Dads all over the world.



Ad Council PSA - Fathers




More than 79% of Americans feel "the most significant family or social problem facing America is the physical absence of the father from the home."

First you have to giggle a little bit to see this guy getting so into
it and sassy. But the AdCouncil is trying to make a point. Fatherless
homes or homes with absent fathers are a problem. Check your pride at
the door and do what's best for your kids whether you like it or not.
But hey, you don't have to hate it!