More than just product placement

Sunny Anderson isn't the first to do this type of advertisement and
the Food Channel isn't the first network to set something up like this
either. Sunny Anderson is shown cooking something and then will
conveniently use Viva paper towels and then say something about them.
Shouldn't there at least be an ADVERTISEMENT disclaimer at the bottom
like on the Halo ad? Will people be fooled by this l the way until the
end? Paula Deen and Bobby Flay have ads like this too but I think
Sunny's is the most deceiving.