McCann Erickson
McCann Erickson
Saab – “Turbine”
I’m not sure why Saab insists on trying to sell it’s automobiles by telling people they used to make jet engines, BMW used to too. What are you doing now is the real question. The BMW emblem is a constant reminder that BMW used to make jet engines, but they have moved on while remembering their heritage. But for Saab, they just won’t stop talking about it. All of that aside, the ad is absolutely beautiful. The scale of the jet and the car next to each other is awesome and the colors look great. It looks classic and expensive and the font is nice too. It looks destined for a Robb Report magazine or maybe TIME. I would certainly stop on the page and take a look, but I’m not sure if saying that Saabs are “Born from Jets” is enough to make me take a trip to the dealership.
The Martin Agency
The Martin Agency – Richmond
Mercedes – E Class in Igloo
I’m so glad that I stumbled upon this Mercedes ad from 1997. It’s cool to look at old car ads because although the technology might be older and the cars look dated, they are still basically trying to say the same things. In this ad you see an E class in a “garage” next to an Igloo. The copy at the bottom reads “The E-class with traction control”. What the implied meaning is “The E-class with traction control is at home even in the most challenging of conditions.” It’s so simple and thought provoking, reminds me of DDB’s Lemon ad for the VW Beetle -- Light copy, deeper meaning. This ad also was featured in the One Show Volume 19 and was a print finalist.
TM Advertising
The Martin Agency – Richmond
Mercedes – E Class in Igloo
I’m so glad that I stumbled upon this Mercedes ad from 1997. It’s cool to look at old car ads because although the technology might be older and the cars look dated, they are still basically trying to say the same things. In this ad you see an E class in a “garage” next to an Igloo. The copy at the bottom reads “The E-class with traction control”. What the implied meaning is “The E-class with traction control is at home even in the most challenging of conditions.” It’s so simple and thought provoking, reminds me of DDB’s Lemon ad for the VW Beetle -- Light copy, deeper meaning. This ad also was featured in the One Show Volume 19 and was a print finalist.
TM Advertising
TM Advertising – Dallas, TX (Irving)
Nationwide Insurance – “Coops Wallscape”
Outdoor, non-traditional ads are by far my favorite ads to look at. The advertising industry has broken the mold and has become very fluid and will only continue to do so even more. It takes advantage of public space and uses it in a way that is most often pleasing and very challenging to the viewer. This one done for Nationwide is just that. “Life comes at you fast” is one of Nationwide’s current slogans and is a nice way of explaining the purpose of insurance. In this photo you can see that they took the ad a lot further than just a banner on a building, or even 3 buildings. TM has taken the green paint all the way to the pavement and even painted 2 cars and a parking booth. It’s safe to say that everyone in the neighborhood stopped by this building after they heard about it, and I’m sure the local and maybe national media covered it too.
T.A.G.SF
T.A.G. – San Fran
Halo 3 – Official TV Ad
INTENSE! Wow this ad for Halo 3 is so intense and cinematic that they even had to put an “ADVERTISEMENT” disclaimer at the bottom in multiple parts! Halo and Xbox fans are pretty die hard and so this commercial coming out is pretty much equivalent to a new Twilight trailer coming out these days. If I were TAG I would be scared to death. The Ad doesn’t really show any game play, but it’s the 3rd Halo to come out so people know they can only expect bigger and better things. I think its excellent and money well spent. I think although the entire thing could have looked pretty realistic in CGI, having real footage reminds you that you are playing an intense action game that mimics human fighting. It really pumps you up and makes you want to play.
Draft FCB
Draft FCB – France
Ripolin paint – “Your walls deserve a paint which will age well”
Ok, so it’s a little grotesque, but why not? Its an amazing way to explain that paint ages too and you should choose a paint that can stand the tests of time. People take care of themselves extremely well so I think this is a great way to show people to care for their walls too. The variations in color and the lifelike textures are great and FORCE you to read the copy to find out just what the heck is going on. Reminds me of Y&R’s print ad for the deep moisturizing lotion where the people’s hands are sticking into their skin. It’s a little strange to look at, but it gets the point across and grabs your attention without being foul or distasteful.
Lowe
Lowe – Publicidad Comercial Lowe & Partners – San Pedro Sula, Honduras
RCA – Sound for Real
I can’t remember who the ad was for that this reminds me of! It’s the one with the bloody Q-tip and then has the brand of speakers below it. RCA isn’t exactly saying they’re going to blow your eardrums, they are saying that the sound is going to be like its coming from right inside your ear.
