Saturday, November 14, 2009

Ads as Art

D&G - In House



In my opinion some of the most artistic advertisement are the ones
done for the major fashion houses such as Dolce and Gabbana. The ad
has excellent composition and looks like a contemporary yet classic
family photo or something. The clothes are all shown very clearly and
it's not too racy or suggestive either. It is still selling a
lifestyle and a product but I think the lifestyle here is a little
deeper in meaning than most other products that advertise this way.
D&G has ads like this with about the same number of people in them
about 4 times a year with each new collection. I also thought it was
interesting that they are all done in house. While it doesn't surprise
me because it seems obvious that the designer would want not only a
hand in the production of the clothes but also in the way they are
advertised as well.



Fallon - BMW - The Hire series - Powder Keg



I received a DVD in the mail in about 9th grade from BMW with all the
short films in the series called The Hire. Each one is spectacular and
unique because they were all done by seperate directors. They each
have their own mood, plot, and car. The Powder Keg is one of my
favorites because of the story and the way that it slowly develops. It
has a lot more depth than the other films. I consider it art because
it's beautiful to me and evokes emotions. Take a look and see what you
think. Watch hostage or star to compare.


TBWA/Chiat Day - Apple - iPod - Mary J. Blige



These ads for the Apple iPod have truly broken the mold. The iPod is
never shown in detail, and the product features are never discussed.
Each of these ads is just good music and dancing with a silhouetted
figure. In this specific ad we see a little more than just a
silhouetted Mary J. Blige. We also see shades if gold on her body. All
of these commercials are really fun and make you want to dance and get
the point across while providing simple entertainment.



VitroRobertson - Audi - R8 - Racetrack



This is one of my favorite ads of all times. For some reason I always
think of the cinematic elements in Titanic when I see this commercial.
It's the attention to detail that can really pleasantly surprise you
when you watch this. They move so seamlessly from period to period an
the excitement grows and grows. It seems like the R8 has been planned
forever and its release just makes sense.