BBDO
Snickers – Tag
BBDO Moscow – Produced by Spy Films
This commercial is cool because it uses lots of cinematic elements while mixing CG with live action. For example, they play with rack focus to make your eyes focus on certain things in view. The commercial is visually stunning and the graphics are great. It reinforces their slogan to take a break with Snickers and that’s all they basically need to do. Snickers, I would presume, has pretty high brand awareness already.
DDB
Citysearch - FOMO
DDB Melbourne
I chose to talk about this commercial because I think it is a good example of an ad agency following instead of leading. They use white lines and dinging noises as well as a monotone voice and teaching like tone. I find it very similar to ads for Orbit and recent ones for Bud Light. It’s interesting to watch and definitely gets the point across but there’s nothing exciting about it at all.
TBWA
Luna/TBWA – Belgrade, Serbia
Montenegro tourism
I found this ad enticing first of all because I interned for the department of tourism for Mississippi in high school. Ever since then I am more aware when I watch ads that are advertising places rather than things. We’ve seen Vegas, Colorado, Cancun, and lately even Puerto Rico. Some are funny and some are serious, but this ad is breathtaking. It’s selling a lifestyle and an experience while also showing you all the things you can experience in Montenegro. Also, the music slowly builds which draws you in and keeps you excited. The only thing that I wasn’t a fan of is at the very end when the lady goes from being in a red dress to being in underwear. I thought that I was a little lame to be so sexual near the end when it had been so classy before.
Goodby Silverstein
Goodby Silverstein & Partners – San Fran
HP Touchsmart PC – Maestro
This commercial reminds me of the commercial for the Honda Asimo robot that was done by Wieden + Kennedy. It’s extremely engaging and sublime. I couldn’t take my eyes off the screen and wanted to learn more. Both commercials show product features without telling you how they work or how to use them. They give you just enough information and then encourage you to visit their website to learn more. I think it’s the perfect balance of information because only certain consumers are interested in the details but all are ready to be amazed and surprised.
180 Amsterdam/ 180 LA
180 Amsterdam
Adidas – Pedator_X
Wow I’m in shock! This is almost identical to the McDonalds ad with Michael Jordan and Larry Bird where they compete against each other. The ONLY thing different in this ad for adidas is that the stadium collapses at the end. Despite this, the commercial is very monochromatically the same value which ads to the thrilling feel I think they are trying to create. It looks 99% CGI though, and although the dark lighting helps to hide this, its pretty obvious.
