Ogilvy & Mather
Ogilvy & Mather – Paris
Perrier – Melting
In this ad for Perrier, everything around this woman is melting. I’m not sure when the commercial was made, I couldn’t find the date, but something makes me think it was at least a few years ago. The “melting” looks OK but doesn’t look perfect. And you would expect some things to burst into flames instead of melting. I guess I need to suspend reality while watching this one. Also, not all commercials are made where they are shown, and this one doesn’t seem very French to me. It seems like it caters more to Americans of people from South America and Mexico. I’m trying to think what this ad reminds me of, but I can’t seem to put my finger on it.
Y&R
Y&R – Chicago
Hotels.com – Claymation
Personally, I like claymation. I think it’s something new to look at and its refreshing and simple. The special that hotels.com is trying to advertise is clearly explained and they use good visuals to help out too. It certainly doesn’t challenge the viewer, but its nice to see someone do something different in the basics arena every now and then, even if it is simple.
JWT
JWT – Japan
Haagen-Daz – “Dye Vibrantly”
Haagen Daz is probably considered the most popular entry level premium ice cream. People are paying extra money for Haagen-Daz and you want them to get what they pay for. This commercial does exactly that. It reaffirms that when you are eating Haagen-Daz ice cream you are indulging – experiencing something luxurious. I think this commercial brings up the very important aspect of branding. You need to keep your brand fresh but also stay true to who you are. This is a modern ad but certainly in keeping with Haagen-Daz’s heritage of being a premium ice cream brand. This is a brand where careful planning and research goes into how this brand is currently perceived and how it will be perceived after the ad is viewed.
Grey
Grey
E*Trade – Babies
I am sooo sick of these ads. But, apparently everyone else isn’t. I was sitting on the couch with my Dad and some other family members watching TV recently, and this ad came on and as I rolled my eyes, the people around me were rolling with laughter. I guess to some this idea hasn’t lost its appeal. It was definitely funny to me when it first came out, but I’m tired. It’s effective in saying the same thing Geico says, “so easy a caveman can do it”.
